Normal view MARC view ISBD view

Active choice, implicit defaults, and the incentive to choose

Authors: Beshears, John | Choi, James J. | Laibson, David | Madrian, Brigitte C. Series: NBER working paper series . 25473 Published by : NBER (Cambridge) Physical details: 29 p. Subject(s): Política de saúde | Indústria farmacêutica | Medicamentos | Seguro de saúde | Estatística Year: 2019
    average rating: 0.0 (0 votes)
Item type Location Call number Copy Status Date due
Documento de trabalho Documento de trabalho Instituto Superior de Economia e Gestão
ISEG (iseg)
Serial 155//25473 (Browse shelf) 1 Sem empréstimo

Home-delivered prescriptions have no delivery charge and lower copayments than prescriptions picked up at a pharmacy. Nevertheless, when home delivery is offered on an opt-in basis, the take-up rate is only 6%. We study a program that makes active choice of either home delivery or pharmacy pick-up a requirement for insurance eligibility. The program introduces an implicit default for those who don’t make an active choice: pharmacy pick-up without insurance subsidies. Under this program, 42% of eligible employees actively choose home delivery, 39% actively choose pharmacy pick-up, and 19% make no active choice and are assigned the implicit default. Individuals who financially benefit most from home delivery are more likely to choose it. Those who benefit least from insurance subsidies are more likely to make no active choice and lose those subsidies. The implicit default incentivizes people to make an active choice, thereby playing a key role in choice architecture.

Click on an image to view it in the image viewer

© 2012, Universidade de Lisboa
Todos os direitos reservados - All rights reserved